PP Atelier Sertão Brutal
R$1,000.00
5 pieces available
Discover this pieceEDITORIAL GALLERY · EDITION 01
Curating
Time.
Watchmaking as a field for creation.
An encounter between matter, memory
and imagination.
São Paulo, BrazilSeptember — 2026
FEATUREDCoqueiro
Digital conceptPP Atelier Archive
PP ATELIER · SMALL SERIES
Available pieces.
An original creation. A story to wear.
PP Atelier Suede
R$750.00
6 pieces available
Discover this piece
PP Atelier Chuva Vulcânica
R$750.00
3 pieces available
Discover this piecePP ATELIER · BEHIND THE SCENES
Before the watch,
an idea.
Step inside the creation of a PP Atelier model. Discover its story, images and creative studies in an individual digital dossier.
US$ 1.00 per dossier
Choose a story
IN PRODUCTION · CERTIFIED COLLECTION
PP Atelier Pererê.
Brazilian imagination expressed through a restrained automatic watch: three pieces taking shape, from concept to finished form.
Follow the project
HERITAGE CATALOGUE · PP ATELIER
Wearable art.
Original watch designs conceived as intimate surfaces for expression. Available pieces, sold-out series and works held in private collections.
Discover the catalogue
NEW · VISUAL PRODUCTS
Art to
accompany time.
PP Evolt and PP Éclosion join ten PP Atelier digital works that turn mobile and notebook screens into intimate spaces for art. Choose a wallpaper, fit it to your screen and download it free of charge.
Discover and downloadINTERNATIONAL PRESENCE · 24.04—19.09.2026
A curation
without borders.
The visual universe of PP Atelier has reached audiences in more than 40 countries. An editorial territory open to carefully considered collaborations across art, time, matter and design.
Discover partnership opportunities- Total audience
- 95.14K
- Impressions
- 379.3K
- Pins saved
- 1.17K
- Countries reached
- 40+
EXHIBITION 01A VIEW INTO THE ATELIER
Matter,
transformed by time.
A leaf. An engraving. A gesture of colour. The extraordinary may begin with a material close at hand.
This first exhibition brings together watches and studies that shift our perception of the everyday. Between nature, reuse and colour, the dial becomes an intimate field for experimentation.
Read the curatorial essayWorks & studies
Explore the archive06 records
Astromélia
A living work of art.
Coqueiro
The everyday, seen anew.
La Colombe Vivante
Delicacy finds its space.
Écarlate
The gesture remains.
Estudo em bege candy
The essential has texture.
Pulseiras em processo
The work also lives at the edges.
Digital presentations and process photographs are identified in each record. Images are preserved in full.
A CURATORIAL PERSPECTIVE
Before measuring the hours,
a watch can make us
look again.
Choose a surface.
Find a proportion.
Give an idea form.
PROCESSES, ESSAYS AND OBSERVATIONS
The Atelier Journal
PP Atelier Sertão Brutal: cultural translation in a timepiece
Matter, territory and time brought together in a certified collection of six watches.
Read
Luxury is exclusivity
The value of a piece begins where repetition ends.
ReadColour can also be silence
Between the intensity of Écarlate and the pause of candy beige.
ReadThe second life of matter
What happens when an everyday object changes place?
Read
Before the hands
Between the image of an idea and the presence of an object.
ReadPP ATELIER CIRCLE · INVITATIONS & NEWS
The next chapter,
first.
New pieces, production stories and available collections, shared directly through the PP Atelier channels.
PP ATELIER · A DISTINCT PRESENCE ON THE WRIST
Time reveals
who you are.
PP Atelier creates original and conceptual watches, bringing material, memory and experimentation to the intimate scale of the wrist.
Curating Time is its editorial archive: a home for ideas, prototypes and process records that preserves the journey from imagination to finished form.
Concept and artistic direction
João · PP Atelier