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Material · RECORD 02 / 2026

Coqueiro

The everyday, seen anew.

Digital concept

CURATORIAL NOTE

Fish, waves and the graphic memory of packaging enter the territory of the watch.

Coqueiro begins with an encounter between references that rarely meet: an illustration from a sardine tin and the presence of a watch on the wrist. The everyday image ceases to be a background and begins to organise the dial.

Blue fish and lines of water cross the beige field. The rustic-looking green strap creates a counterpoint to the gold geometry of the case. The composition retains a Brazilian familiarity without relying on a literal landscape.

This entry documents the visual concept, not a completed assembly. The packaging reference is part of the artistic research and does not indicate a collaboration or commercial association with the original brand.

Investigation
Packaging illustration and everyday memory
Composition
Blue · beige · green
Proposed strap
Hand-customised PU
Archive
PP Atelier · 2026

ABOUT THIS RECORD

Images are shown without cropping or retouching. Digital presentations express a visual intention; process photographs document a specific stage of development. A concept should not be mistaken for a finished piece.

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