From two advertisements to an independent watch concept: the path from first attempt to final visual direction.
INDEPENDENT CONCEPT IN DEVELOPMENT
STORY · REFERENCES · THREE STUDIES · BLUEPRINT
Lâmpago
An idea charged by movement.
Discover the rust-coloured motorcycle and sofa that sparked the project, the choices that transformed its three visual studies and the 2026 conversation about a collaboration that did not proceed.
Digital dossier · Portuguese and EnglishUS$ 1.00
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Digital content only. The watch is an independent concept in development and is not included.
